HTC Wildfire

Mobile Phone | Thursday July 15 2010 3:58 pm | Comments (0)

Running on the Android 2.1 OS, the Wildfire is a social networking wizard, scheduled for a third quarter 2010 release. The Wildfire is HTC’s offering to a more budget-conscious audience, especially younger consumers who make up much of the social networking demographic. Rather than focusing on cutting edge hardware, much of HTC’s focus in the Wildfire is placed on its social applications. Though it has a middling 525 MHz processor, the Wildfire is capable of running things at a respectable speed, and the 3.2 capacitive touch screen makes it easy and intuitive to use with pinch-to-zoom and auto rotate capability. No official pricing is available yet, but the Wildfire is expected to be easy on the wallet to help increase HTC’s market penetration. If you have been considering phone deals for your next mobile phone then you can do no wrong by considering all of the HTC Wildfire contracts on offer.

The Wildfire features the updated version of HTC’s Sense UI, optimised for seamless and intuitive interaction, putting the focus on what is most important. The Friend Stream aggregates all of your social networking information into a single constantly updated stream to make it much easier to see what is important at a glance, or let everyone else know what is going on with a blanket update to all of your profiles at once. The new Sense UI also allows for the organisation of your contacts into social circles and searching through contacts using the People function to help you keep track of everyone. Your most recent interactions with each contact are stored in their profile, along with their social network statuses, and the caller ID also displays Facebook profile photos for incoming calls along with any reminders of important upcoming events for that individual.

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Samsung Acclaim SCH-R880

Phone Review | Sunday July 11 2010 5:27 am | Comments (0) Tags: , ,

This close sibling of the Moment provides identical hardware features in a re-styled body. This Android smartphone for CDMA networks sports a large OLED display with capacitive touch, slide-out QWERTY keyboard, and an optical touchpad. Other features include 3-megapixel auto-focus camera, video capture, EVDO 3G data, WiFi, and memory card slot.

The Smartphone Obsession in Marketing, Part 1

Information | Saturday July 10 2010 11:09 pm | Comments (0) Tags: , , ,

The Smartphone Obsession

Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating to get his viewpoints first.

Is there too much obsession with smartphones in the mobile marketing arena?

Why do companies jump straight for iPhone, even when they’re marketing products and services that really don’t appeal to iPhone users?

How much influence does the argument ‘but the Chairman’s got an iPhone’ have on the decision process?

What do you do when you want to reach everyone in the mobile channel, rather than just the smartphone users?

Have a watch and find out!

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Related posts:

  1. New Video Series: Is the mobile marketing industry too obsessed with smartphones?
  2. The iPhone Is Creating Smartphone Marketshare, Not Stealing It
  3. Mobile Marketing Association’s new blood announced
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