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Have you got your MWC strategy finalised yet?

If you work in marketing in the mobile industry, chances are you had a vague note in your diary to think about MWC in November, postponed it ’til December and… well, you’ve got New Year’s Eve to get out the way first and then… February will be less than 30 days away. That’s when it starts to get exciting.

We’ve got a solution for you though. It’s us!

Check out our rather nifty sponsorship packages for Mobile World Congress 2011. Our MWC 2011 Sponsorship Opportunities document is ready and waiting to be reviewed.?Drop me a note by email (ewan@mobileindustryreview.com) and I’ll mail the opportunities document over by return. It contains an overview of the site, the audience, the sponsorship opportunities and costs.

If you’re wavering or if you’re thinking you really need to do something decent this year, please do get in touch and we’ll deliver something exciting, worthwhile and valuable.?

It’s really quite straight forward to rise above the noise by sponsoring a portion or a majority of our output for the duration of MWC. Our sponsorship packages aren’t just about the MWC week — although there will be a lot of traffic during those days — they’re about making sure you get your message out to our readers across the months of February and March.

We’ll definitely still be reading the millions of press releases and attending the myriad briefings, but if you’d like to go straight to the top of the attention zone for our readers, do think about some kind of sponsorship.

Here’s a quick overview of the standard packages we’ve got on offer:

- Headline Sponsor (the big daddy)
- Video Series (demonstrate you’re a player)
-?Text Content Series (good for getting your message across)
-?Single Video Interview (keeps your head above water)
-??Single Sponsored Post (useful if you do a few in conjunction with, say, a whitepaper or thought-piece)
-?Ewans Jacket (see below)

Yes, you can indeed sponsor my jacket. I understand this won’t be for everyone, but it’s a wickedly good talking point. And since I’ll be interviewing a heck of a lot of influential folk during the show, you bet they’ll be asking me about the jacket sponsor. And I’ll be suggesting they have a chat to you.

However if you’re looking for something a little more exotic than those packages above, let’s have a chat.

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2. Orange pulls out of sponsoring Big Brother UK
3. New Sponsor: ShopQwik.com

This music-centric phone sports a touch screen, memory card slot, standard 3.5mm audio jack, and stereo Bluetooth. Other features include 3-megapixel camera, EVDO 3G data, and voice control.

When we heard the word of the payday loans online, you might be imagined of something that can help you to fulfill your needs and your wants. The payday loans have many benefits. Moreover, the payday loan will not give you a check instead of the cash money. This cash money will be transferred to your account. If you are interested to these matters, you can search the financial institution that provides the payday loan. Usually, they are going to help you to fill in the application by choosing he bank programs that are suitable with you. In fact, the payday loan helps people with the financial matters. As long as the people are not so desperate to fulfill their obligation to the debt, the bank still keeps that person to have another opportunity. In fact, some of the people mistrusted the bank. They will not let somebody t make the debt if he or she has no good track credit record.

Usually, they will see it from there and will identify your problems. If your problem is surrounded by the credit cards, they will cut your loans to pay for the credit cards first, then they will ask a kind of proof that you already pay for your debt. By doing so, you return your financial condition to become the better one as long as you keep the commitment. In other word, the bank or the financial institution will not let you to get the same problem. In other word, bank will select the right candidate. To conclude, you dont need to desperate when you have the financial matters. Moreover, the credit card is not always helping you since they have cash on their hands. In other word, the payday loan can make your life is getting better; even you can do whatever you want in your own loan.

You know all those Apple commercials that feature a series of apps and then a word after each like “entertaining,” “productive,” and “artistic?” Well it seems you can add “life-saving” to the list as a basketball coach in Los Angeles used the iPhone Aid app to resuscitate a young player who nearly died during a game.

Xavier Jones collapsed during a high school basketball game, at which point coaches Eric Cooper Sr. and John Osorno rushed onto the court and, with the help of Phone Aid, began administering CPR. The two men kept the boy stabilized until paramedics arrived and were able to take him to the hospital. Jones is expected to make a full recovery.

Cooper had purchased the app just the night before, in what turned out to be an extremely fortuitous coincidence. “It was really fresh and clear in my brain,” Cooper said of the life-saving technique. “We are trained in CPR, but the iPhone app was a stabilizer for us.” At the hospital Jones was diagnosed with hypertrophic cardiomyopathy, a hardening of the heart muscles, which caused the near-fatal event.

It’s situations like these which prove once again that the iPhone is so much more than a phone or a fancy gaming device, but can also be harnessed to really do some measurable good in the world. Though we can’t say that Jones wouldn’t have survived if his coach hadn’t downloaded Phone Aid, having the app helped make sure that proper first aid was administered and a young man’s life was allowed to continue, making it well worth the $1.99 asking price if you ask us. We wish Jones a speedy recovery and offer our heartfelt thanks to Entanke for creating such a wonderful app. This is a feel-good story if there ever was one.

$1.99

Phone Aid

iPhone App – Designed for the iPhone, compatible with the iPad

Our Rating: :: HIGHLY RECOMMENDED
Read Our Full Review >>

Released: 2008-10-18 :: Category: Healthcare & Fitness

[via LA Times]

[ Coach Saves a Life with Phone Aid is a post from 148Apps ]

Got an iPhone? Is it running on iOS 4.2?

Good.

Next question: Does your mobile operator run on Nokia Siemens Network equipment?

No? Oh.

Well, let’s just assume you said yes, right?

Well that’s very, very good news.

You see Nokia Siemens Networks (NSN) equipment supports many of the mobile operator’s network infrastructure. And — generally speaking — all NSN equipment is programmed to make your handset — especially your smartphone — fly.

Here’s the rather summarised science bit. (Apologies to the uber-geeks reading)

Today’s smartphones are forever having to connect to the mobile network all the time. Whether it’s to check email, update a widget or retrieve a web page. It’s an arse, frankly. There’s a lot of work that has to go into setting up a data connection between your handset and the network. The handshaking that occurs is known as ‘signalling’. If you press ‘send and receive’ on your handset, you’ll often notice a slight delay before anything happens. That’s because the handset has to establish a connection with the network. Then it does the data transmission. Then whilst you’re busy reading your email, the handset and the network has to decide what to do next. Typically speaking, the connection will remain idle for a few seconds then effectively disconnect. So when you hit send/receive *again*, the device and the network has to go through this whole process again. It’s very time consuming and it begins to seriously impact your handset’s battery performance. Unless, that is, you’ve got a hugely efficient set of network and device protocols working away in the background to reduce the crazy amount of start-stop-start-stop signalling having to take place on the network.

Phew. Mouthful.

What you really want from your network is ‘Network Controlled Fast Dormancy’ — essentially the network and the device work in harmony to avoid having to disconnect/reconnect your handset from the data network.

iOS 4.2 introduces support for this ‘fast dormancy’ protocol (so reports Leslie over at NSN).

Leslie explains the issue rather more eloquently here:

All this disconnecting and reconnecting takes time and can cause a frustratingly slow network response. On the other hand, leaving the smartphone in an active mode all the time drains the battery very quickly.

To overcome the problem Nokia Siemens Networks introduced a method that, instead of putting the handset into idle or keeping it always active, keeps the handset in an intermediate state. From here, a smartphone can wake up much more quickly and needs to send far fewer signals to and from the network to start a data connection. You get a fast network response and a longer battery life.

Right on.

Just what kind of a difference can Network Controlled Fast Dormancy have on your smartphone?

Over to Leslie again:

One Middle Eastern operator, for instance, found that smartphones on a Nokia Siemens Networks network had a battery life of 11 hours compared to six hours on a competing network. Meanwhile, testing in North America found that our smart networks generate up to 50 percent less smartphone signalling.

Absolutely shocking.

So if you’ve got an iPhone, strongly consider upgrading to 4.2 of the OS. And then find out if your network has upgraded to support Network Controlled Fast Dormancy. I’m doing some digging to find out the status of the UK networks.

Meanwhile, if you’d like to supply more information on Network Controlled Fast Dormancy (given that, from a super-geek perspective, it’s possible I’ve absolutely murdered the issue), please get in touch.

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2. WSJ: Nokia Siemens infrastructure keeping Twitter out of Iran
3. Nokia makes 2 calls into 1