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Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating to get his viewpoints first.

Is there too much obsession with smartphones in the mobile marketing arena?

Why do companies jump straight for iPhone, even when they’re marketing products and services that really don’t appeal to iPhone users?

How much influence does the argument ‘but the Chairman’s got an iPhone’ have on the decision process?

What do you do when you want to reach everyone in the mobile channel, rather than just the smartphone users?

Have a watch and find out!

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In the final part of our Meffys 2010 awards coverage, supported by The Symbian Foundation, we present Daniel Sakai from CBS Mobile. They won a staggering three awards for their work:

Here’s the breakdown –

App Store Blockbuster category:
CBS Mobile for NCAA March Madness on Demand

Innovative App category
CBS Mobile for CW City-Wize iPhone App

TV & Video Service category
CBS Mobile for TV.com Android & iPhone Mobile

Very, very well done!

Here’s the video:

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