Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating to get his viewpoints first.

Is there too much obsession with smartphones in the mobile marketing arena?

Why do companies jump straight for iPhone, even when they’re marketing products and services that really don’t appeal to iPhone users?

How much influence does the argument ‘but the Chairman’s got an iPhone’ have on the decision process?

What do you do when you want to reach everyone in the mobile channel, rather than just the smartphone users?

Have a watch and find out!

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Related posts:

1. New Video Series: Is the mobile marketing industry too obsessed with smartphones?
2. The iPhone Is Creating Smartphone Marketshare, Not Stealing It
3. Mobile Marketing Association’s new blood announced

I’m delighted to bring you the third part of the Future of Voicemail video series featuring Shawn Barber, Director of Product for Voice Messaging at global messaging provider, Acision.

To say Shawn is Mr Voicemail is to put it mildly. He lives and breathes the medium, although he was clear to point out that its no longer referred to as simply voicemail but instead, voice messaging. Which is good news. Because thats where Id like the medium to as well. Id like us to get away from the mail aspect (i.e. having to dial in to retrieve messages in sequence) and move to some kind of messaging-based facility. But what does the future look like? Well, Shawn set out some rather stimulating points in todays video including discussing the possibility of simply providing operators with the building blocks to create their own voice messaging systems to fit any consumer scenario. So if you want the mobile operator to recognise that youre driving and thus it should pipe the voice messages down to your car stereo, no problem. Or if you want to be called with my voice messages as a matter of priority, no problem.

Id dearly like to see mobile operators offering something like this something better than just the same-old-thing.

Shawn did a super job of answering my questions and Im sure youll enjoy his perspective on the future.

Thank you very much for taking the time, Shawn!

Here’s the video:

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Just a reminder, view the preceding episodes in the series here:

- Part 1, Olivier Sichel of Sofinnova Ventures
- Part 2, Tim Rea of ePlanet Ventures

Related posts:

1. Episode two of the Future of Voicemail Series is in the can!
2. The Future of Voicemail Video Series – first episode in the can!
3. The Future of Voicemail Video Series: Introduction

Welcome to the first in the series of videos exploring the Future of Voicemail, supported by visual voicemail experts HulloMail.

I’m delighted with the feedback we’ve had from part 1 of the Future of Voicemail Series featuring Olivier Sichel of Sofinnova Partners so I’m delighted to bring you part 2.

Today’s episode features Tim Rea of ePlanet Ventures discussing his pain points with voicemail as it stands and the future of the medium. I hope you enjoy…

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