Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating to get his viewpoints first.

Is there too much obsession with smartphones in the mobile marketing arena?

Why do companies jump straight for iPhone, even when they’re marketing products and services that really don’t appeal to iPhone users?

How much influence does the argument ‘but the Chairman’s got an iPhone’ have on the decision process?

What do you do when you want to reach everyone in the mobile channel, rather than just the smartphone users?

Have a watch and find out!

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Here are the details:

Background

WaveMarket is the hottest startup in location based services. We are growing rapidly and are seeking a technically-oriented Smartphone Developer Community Manager to join our team.

Our newest and most cutting edge product is an SDK and client library for iPhone and Android developers that helps them better monetize the location data they’re collecting from end users of their apps. Developers can use this data to gain deeper insight into who is using their apps and to improve their in-app experience.

We have a growing community of smartphone app developers, and we need a charismatic evangelist to engage and cultivate this community.

The Job

You love getting into technical debates. You post frequently on tech boards. You are an effective communicator, are very comfortable engaging with engineers, and are effective at building trust and making connections. At the same time, you have deep technical chops, can write sample code and demo apps, and speak intelligently about the nuances of technology to engineers.

What will you need to do?

Own the voice of the community. Communicate regularly with the developer community, who is the customer, to gain a deep understanding of their needs and help prioritize our feature investments. We help developers make more $ from their apps with free tools. Your job is to know the developer.

Market and evangelize, grow the community. Actively monitor the trends and pulse of the market around location technologies, including major announcements and activities of competition. Figure out where the market is going and filter the hype from the substance while at the same time evangelizing the platform to both existing and new developers, media and press. Own outbound communications including blogs, tweets, conferences, postings on various online communities, etc.

Source, close, and manage deals. Work closely with the WaveMarket business team to proactively engage with and onboard new developers, manage existing developers, and work with developers to advance them through the funnel from initial connection to launch.

Sound exciting? We want to meet you, particularly if you have:
A technical bachelors or masters degree (CS, EE) from a top university
3 years of professional work experience minimum
Experience writing code for smartphone apps, strong preference for iPhone and Android (even if you’re no longer doing it.
Strong writing and communication skills
High level of comfort speaking in front of others
Marketing and/or Product Experience, particularly of software products
Experience marketing to / interacting with software developers
A passion for cutting edge technologies

To get the ball rolling, whack your resume/CV to: pmjobs at wavemarket.com

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